Disney's previous animated feature La principessa e il ranocchio (2009), despite being popular with critics and audiences alike, was a box office disappointment. Disney felt that the film's princess theme discouraged young boys from seeing it. In an attempt to market the film to a broader audience, Disney changed the title of the film from Rapunzel to Tangled, and promoted it as a comedic adventure. An early trailer for the film focused less on Princess Rapunzel and more on Flynn Rider, the male lead character. It was originally believed that Disney's marketing campaign was a desperate attempt to search for a particular audience. However, directors Byron Howard and Nathan Greno claimed that the title change was to emphasize that Flynn has as much of a role in the film as Rapunzel.
Scritto da il
05-03-2025 alle ore 07:09