Viewers often find it hard to place the film's era, as the webpage that Luke designs is outdated-looking by about fifteen years, and none of the main characters ever brings out a cellular phone. Ti West explains that the film takes place in "present day" -- Luke's style of web design is meant to convey how inexperienced and unimaginative he is, and the absence of cell phones is explained as, "They probably have them but never need to use them."

Film

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