Warner Bros. and producer Donald De Line acquired the adaptation rights to Ernest Cline's novel while it was in galley form in a very aggressive bidding contest, beating rival studios Paramount Pictures and 20th Century Fox on 21 June 2010, just the following day after the publishing company Random House won the publication rights. Cline stipulated two conditions in the agreement with the studio: he and Eric Eason gets the first attempt to write the script on his book; Cline wants Steven Spielberg to direct it.

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