DiCinema

To promote the film, AOL Instant Messenger ran ads beckoning users to IM Jill020306. When messaged, "Jill" (a Colloquis-style program) made small talk before panicking as she received calls from a stranger asking her to check the children. She then gave the user her phone number (a toll-free 877 number) and asked them to call her. When users called, they heard an ad for the movie. To coincide with the DVD release, a new screen name appeared, Jill051606, to tie in with the DVD release date on May 16, 2006. It didn't involve calling her; instead she directed the user to a video security system on the official DVD site where the shadow of the stranger passes by frequently.

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SerieTv

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