In 1939 the Hollywood Production Code dictated what could and could not be shown or said on screen, and Rhett Butler's memorable last line presented a serious problem. A few of the suggested alternatives were "Frankly my dear... I just don't care," "...it makes my gorge rise," "...my indifference is boundless," "...I don't give a hoot," and "...nothing could interest me less." Although legend persists that the Hays Office fined David O. Selznick $5,000 for using the word "damn", in fact the Motion Picture Association board passed an amendment to the Production Code on November 1, 1939, to ensure that Selznick would be in compliance with the code. Henceforth, the words "hell" and "damn" would be banned except when their use "shall be essential and required for portrayal, in proper historical context, of any scene or dialogue based upon historical fact or folklore... or a quotation from a literary work, provided that no such use shall be permitted which is intrinsically objectionable or offends good taste." With that amendment, the Production Code Administration had no further objection to Rhett's closing line, "Frankly, my dear, I don't give a damn."

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