When the film was released, John Landis, James Widdoes, and Karen Allen went on a national promotional tour. Universal Pictures spent about $4.5 million promoting the film at selected college campuses, and helped students organize their own toga parties. One such party at the University of Maryland attracted around 2,000 people, while students at the University of Wisconsin-Madison tried for a crowd of 10,000 people and a place in the Guinness Book of World Records.

Film

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