Initially, this movie did not perform as well at the box office as the studio had hoped. In six weeks, it grossed $18 million, more than the $11 million production budget, but not enough to turn a profit when adding in the cost of prints, advertising, and distribution. Bruce Feldman, Universal Pictures' Vice President of Marketing said, "The media labelled it as a Generation X picture, while we thought it was a comedy with broad appeal." The studio placed advertisements during programs chosen for their appeal to twelve to thirty-four-year-olds and in interviews, Ben Stiller was careful not to mention the phrase "Generation X".

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