This movie is widely regarded as one of the biggest flops of all time. It actually was the highest-grossing movie of 1963, making it and La Bibbia (1966) the only two movies to be the highest-grossing of their respective years, yet still run at a loss. Once it opened, it was sold out for the next four months. In 1966, ABC paid Twentieth Century Fox a record $5 million for two showings of the movie, a deal that put the movie in the black. If it hadn't suffered all of its false starts, reshoots, and delays, the movie could have been brought in for less than half of what the studio ended up spending. If its final cost had been in the $15-24 million range (which would have bought all of the production value that did end up on-screen), it would have been enormously profitable. In the end, production was a debacle because the studio, under the leadership of Spyros P. Skouras, was inept and unprepared. Television and home video revenue finally allowed the movie to turn a profit.

Film

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