In just over four weeks, the film became the best-selling DVD of all-time. With more than 5.5 million DVDs sold to consumers in North America, the big green Ogre surpassed the previous record-holder Gladiator (which has sold over 5 million units in one year). Retail has purchased a total of 7.3 million Shrek DVDs and DreamWorks had to continue manufacturing new copies in an effort to avoid selling out of the product prior to the Holidays. "This unprecedented rate of sale confirms that the Shrek DVD is sought after by not only the DVD collector, but also by the wide range of Shrek movie fans including families with kids, teenagers, adults and everyone in between," commented Kelley Avery, worldwide head of DreamWorks Home Entertainment.

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