To promote the film, Matthew McConaughey drove his own Airstream trailer (painted with a large Sahara movie poster on each side) across America, stopping at military bases and many events, such as the Daytona 500 (to Grand Marshal the race), premiering the movie to fans, signing autographs, and doing interviews at each stop. The trip's highlights were shown on an E! channel special to coincide with the film's release. McConaughey also kept a running blog of his trip on MTV's entertainment website. Both MTV and the film's distributor, Paramount Pictures, are owned by Viacom.
Scritto da il 05-03-2025 alle ore 08:05

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