Writer Ron Friedman described himself as extremely opposed to killing off Optimus Prime, who he considered a "father figure" and icon. "To remove Optimus Prime, to physically remove Daddy from the family, that wasn't going to work," Friedman said. "I told Hasbro and their lieutenants they would have to bring him back, but they said 'no', and had 'great things planned'. In other words they were going to create new more expensive toys.".

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