Product placements, brand integrations, promotional tie-ins, and sponsorships for this movie include: the third of BMW's three-movie deal promoting their cars, specifically the BMW Z8; Motorola; Bollinger champagne, particularly a Grande Annee 1990; Turnbull & Asser ties; Omega Outdoor Agencies ski suits; Smirnoff blue label vodka; Sunseeker power boats; Omega watches, James Bond wears an Omega Seamaster watch; Caterpillar industrial vehicles; Church Presley Shoes urging consumers to "Step into Bond's shoes"; Heineken beer, maintaining "Some things shouldn't be shaken or stirred"; Microsoft Windows; and Electronic Arts' tie-in video game, The World Is Not Enough (2000). Reportedly, MGM earned one hundred twenty million dollars in product placements for this movie, effectively covering all but fifteen million dollars of the budget.
Scritto da il 05-03-2025 alle ore 07:50

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