Michael Bay brings up product placement in Armageddon just as a BMW is shown driving towards the camera, Aerosmith playing over the soundtrack. The former commercial director mentions how, when you're making a film as expensive as Armageddon, you have to combine commerce and art. "If you insert these things and insert them smartly you can save production money, and it really does help." Bay does note that maybe it isn't right for Affleck and Liv Tyler's characters to be riding in a BMW, but he really doesn't defend it other than the production cost angle.

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