Sir Alfred Hitchcock ran a deliciously droll and terse radio ad in the summer of 1960. In an era when sponsors used "Brand X" to describe their competitors' products, Hitchcock's voice said he wanted to compare his new movie with "Brand X.". Then, the sound of a horse neighing and horse clippity-clop sounds. Hitchcock's voice said simply "Brand X is a western." "Now for my picture," followed by a loud scream. End of commercial.
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05-03-2025 alle ore 08:56
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