DiCinema

To influence the Academy of Motion Picture Arts and Sciences members at Oscar nomination time in 1968, Twentieth Century Fox hosted several lavish dinners for Academy members, promoting the under-performing movie as a potential nominee. The strategy worked, netting the movie nine nominations, including Best Picture and a Best Original Song win for "Talk to the Animals". Similar campaigns were launched for the studio's other musical failures, Un giorno... di prima mattina (1968) and Hello, Dolly! (1969), with similar results.

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