DiCinema

As shown in this movie, by the late 1970s, the Hollywood sign (which had first been erected in 1923 as "HOLLYWOODLAND" to advertise an upcoming real estate development) had fallen into severe disrepair. In 1978, the Hollywood Chamber of Commerce had a fund-raising campaign in which they solicited nine prominent people to give about twenty-eight thousand dollars each (one donor for each letter) for the restoration. Some of these benefactors included: Playboy Magazine founder Hugh Hefner, who gave the Y; singers Gene Autry and Andy Williams (the second L and the W, respectively), and heavy metal/shock rock star Alice Cooper, who replaced the third O (by far the most damaged of the letters) in memory of Groucho Marx. Warner Brothers Records, a division of the company that later released this film, donated the second O. However, this restoration was completed before the events depicted in this movie started.

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