Twentieth Century Fox was in financial trouble in the late 1950s due to disappointing box-office returns of some major releases. Orders were given to search the Fox script library for a proven property that could be remade. The project chosen was Cleopatra (1917), a Theda Bara movie that had been a smash hit for the studio. With no surviving prints, they based their judgment on an archived copy of the original script and some stills from the production. Then the studio needed a producer willing to handle the project. At the same time, veteran producer Walter Wanger approached Twentieth Century Fox with an idea for a project he'd been planning for several years: the story of Cleopatra. In the words of David Brown, "We fell on him."

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