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The original models, formally named "Barker's Beauties" were 'Janice Pennington' and 'Anitra Ford'. At the start of the fourth season, when the show went into a one-hour format, 'Dian Parkinson' became the third newest "beauty". Then in early 1977, Anitra Ford was replaced by 24 year-old Holly Hallstrom. Janice, Dian and Holly would show their true beauty success when modeling for new cars, exotic vacation and nifty prizes.Then, a milestone occurred: On Christmas Eve (December 24, 1990), 'Kathleen Bradley' not only became the fourth new "Barker Beauty" but also the first Black American beauty in both CBS Daytime and "Price Is Right" history. On June 18, 1993, the Season 21 finale, Dian Parkinson left the show "to pursue other interests". Bob allowed her to say goodbye before the 6th pricing game. The producers of "The Price Is Right" launched a nationwide search to replace Parkinson. A 22 year-old college student named 'Gena Lee Nolin' won the coveted job in early 1994. In the spring of 1995 Nolin was spotted on The Price Is Right by a casting director from the hit show Baywatch and Nolin was offered and accepted a regular role on Baywatch. 29 year-old Cindy Margolis filled in for Nolin while the producers searched for a permanent replacement. In 1995, after 19 years on the show, Holly Hallstrom shot her final episode at the end of July. At that point the production company decided to downsize from 4 models to 3 models, two that wear swimsuits (Kathleen Bradley and Gena Lee Nolin) and one that does not (Janice Pennington). Nolin was permanently replaced by 27 year-old model 'Chantel Dubay'. Dubay left the show in 1999, she was replaced by 29 year-old model 'Nikki Ziering'. In 2000 Janice Pennington and Kathleen Bradley were dismissed and try-out models were used until Pennington and Bradley were replaced by two new Barker's Beauties, 'Claudia Jordan' and 'Heather Kozar'. Ziering and Kozar both left the program in 2002. At this time, Jordan became the only "permanent" model and was joined by a rotating cast of additional models. In 2003 Claudia Jordan left the show.

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