Chloé Zhao is a fan of the comics and the Marvel Cinematic Universe and was considered to direct Black Widow (2021) but took her name off the list and pitched this film instead to Nate Moore. Kevin Feige recalls Zhao's spectacular pitch for the film, saying it was "a very bold and very ambitious, sprawling 7,000-year story of humanity and our place in the cosmos" and also talked about it, saying "The notion of switching up the genders, sexualities and ethnicities of the characters from the comics. That was part of what Nate Moore was really advocating for in moving Eternals to the top of the list for us to start working on."

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