DiCinema

To promote the second season, which started on September 25, 2011, the producers paid the Metropolitan Transportation Authority $150,000 to decorate and operate a New York Transit Museum train of four retired New York City Subway Lo-V cars for each weekend in September 2011. The subway cars used were 5290, 5292 (both built in 1917), 5443, 5483 (both built in 1924). The train operated between noon and 6 p.m. and as an express between 96th Street and Times Square-42nd Street Subway on the IRT Broadway-Seventh Avenue Line. While the MTA runs "nostalgia trains" each year, this was the first time they had been used for an advertising tie-in.

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