Hasbro released several toys based on the movie's characters. These toys feature new "Automorph Technology," where moving parts of a toy in transformations allowed some other parts to shift automatically. This marks a rare time when Transformers toys are designed after the characters in the fiction, whereas normally, the toys are designed first (Although Michael Bay admitted most of the Decepticons had their appearances chosen before their characterization as Hasbro needed to get started on the toys).

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