Since 1994, the rights to "Cheers" have been owned by National Amusements, a theater chain headquartered in the Boston suburb of Norwood. That year, NA subsidiary Viacom purchased Paramount Pictures, which produced the series. Six years after merging with CBS, Viacom split into two companies, with the rights to "Cheers" going to CBS Corporation. Both CBS and Viacom were still controlled by National Amusements, and in 2019, the companies re merged, forming ViacomCBS.

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