20th Century Fox spent over $50 million marketing the film with promotional sponsors from Burger King, Dole Food Company, Hershey, Chesebrough-Ponds, Macy's Thanksgiving Day Parade, Shell Oil, and the 1997 U.S. Figure Skating Championships. Overall, the marketing costs exceeded that of Independence Day (1996), another Fox-distributed film, by more than 35 percent.

Film

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