Apart from the long, grueling and technically difficult shoot, director James Cameron stated that one of the biggest obstacles he faced was the increasingly negative press coverage. When the industry trade papers got wind of the epic delays, cost overruns, set safety issues and missed delivery dates, they started to relentlessly characterize the production as a waste of money and a sure box office bomb. Cameron suggested to the studios not to go into aggressive defense, but remain silent, in the hope that the press would run out of stories to print before the movie's premiere (or, in his own words, "step back and let them go flying past, and fall because of their own inertia"). Cameron also organized two premieres outside the USA, one in Tokyo and one in the UK (with King Charles III in attendance), in the hopes that positive word of mouth from the still unbiased foreign press would force the American press to put aside their prejudices. Both strategies worked, as Titanic opened in the USA to rave reviews.

Film

Nessun dato in archivio