Early on, the show had trouble getting sponsors to put prizes on the show because nobody knew what kind of ratings the show would get. After the show became a hit, they had no trouble getting sponsors. In the old days, sponsors were more than happy to supple prizes for free, or at least for a substantial discount in exchange for a credit on the show, but things have gotten so expensive now that those deals are not easy to get. Even cars and trips are supplied at only a slight discount to the show compared to the price of goods charged to the average joe consumer. CBS has an entire department called Promotional Placement and Awards that dedicates its time to, among many other things, finding deals om prizes. Manufacturers have strict guidelines on how their products must be shown, so there are endless records cataloged.
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05-03-2025 alle ore 08:00
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