DiCinema

Rod Serling was often seen with a cigarette during the introduction. One of the show's sponsors was the Liggett & Myers tobacco company and Serling served as on-screen spokesman for their product, Chesterfield cigarettes, during his "tune in next week" spot at the end of each episode. The American Tobacco Company, a later sponsor, insisted that he always be seen with a cigarette, although Serling refused to plug their brand (Pall Mall) on-screen.

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