Unbeknownst to most parade watchers, Edmund Gwenn played Santa Claus in the actual Macy's Thanksgiving Day Parade held on November 28, 1946. He fulfilled the duties of most parade Santas, including addressing the crowd from Macy's marquee after it was over. He was introduced to the crowd by Philip Tonge, who played Mr. Shellhammer, and later unveiled the mechanical Christmas display windows to the accompaniment of Pyotr Ilyich Tchaikovsky's "Nutcracker Suite." This gesture symbolized the opening of the Christmas season there.

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