Robert N. Fried, former executive producer for the movie during its early years of development, was appalled and angered by how his successors, as well as Roland Emmerich and Dean Devlin had handled the Godzilla property, describing it as "one of the worst cases of executive incompetence I have observed in my twenty year career". Fried was one of the people who had helped the studio acquire the rights for the franchise, and claimed that the team that took over after he had left the project took a completely wrong approach to the brand.

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