For the physical look of the Wendigo, director Scott Cooper got together with producer Guillermo del Toro, Shane Mahan, and creature concept designer Guy Davis. "We talked about how do we make this Wendigo pay homage to the Native American folklore, which we know is a kind of deer-like creature with antlers. And we discussed that it felt like our Wendigo should come from the Earth's core, from its mantle, that it should evolve out of a coal mine or an iron ore mine," Cooper says. "We wanted it to represent a couple of things; the destruction to our natural resources, but also a metaphor for how we're destroying, not only our bodies and our minds and our souls, but also the earth in general." Shane Mahan shares how growing up in Michigan, "There was a very profound Native American influence there." He says creating the Wendigo character was brand new territory for him. "I'd always known what a Wendigo was from books and things, but we [at Legacy Effects] never got a chance to do one. You can only do versions of werewolves and vampires so many times." They wanted to make something, in Mahan's words, "super eerie and frightening," that also would serve the story. "If you're a down-and-out person and you're just a mess, you're a vulnerable vehicle for this spirit to take over." In addition to the highly detailed 3D concepts being worked out by Legacy Effects designer Jared Krichevsky, Mahan emphasizes the importance of the color palette that drove the look of the Wendigo. "We were doing color explorations based on Guy's art, which was kind of colorful, kind of blues and reds." Mahan continues, "At one point, Guillermo said, it's a God, it's iron ore, it's dirt from the earth. And I was like, oh, that's cool. So then we started using elements of the earth."

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