Robert Zemeckis was very unhappy about the way that Universal marketed the film. He wanted it to be made quite clear that this film was ultimately a set-up to Ritorno al futuro - Parte III (1990) but Universal wanted to advertise it as its own independent movie. This ultimately backfired as Ritorno al futuro - Parte II (1989) ends with a 'To Be Concluded" title that frustrated many audiences, resulting in bad word of mouth and a dramatic fall-off in the film's box office receipts in its second week.

Film

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