Jason Reitman began writing the screenplay in 2002, when the economy was booming, and planned to make it as his first feature. The opportunity to make Thank You for Smoking (2005) and Juno (2007) presented themselves, and he put this off until 2009; meanwhile, America plummeted into an economic recession. He said the film's tone changed completely in response to the real world crisis and worked much better as a topical piece than it would have a decade previously. The delays in its realization were therefore fortuitous.

Film

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