DiCinema

Costume designer Edith Head and director Sir Alfred Hitchcock worked together to give Madeleine's clothing an eerie appearance. Her trademark gray suit was chosen for its color because they thought it seemed odd for a blonde woman to be wearing all gray. Also, they added the black scarf to her white coat because of the odd contrast. But when Kim Novak reported for filming, according to Hitchcock, she had "all sorts of preconceived notions" about her character, including what she would and would not wear. Before shooting began, she told the director she did not like the grey suit and black shoes she was slated to wear, thinking them too heavy and stiff for her character. Novak later recalled, "I didn't think it would matter to him what kind of shoes I wore. I had never had a director who was particular about the costumes, the way they were designed, the specific colors. The two things he wanted the most were those shoes and that gray suit." Hitchcock explained to Novak that the visual aspect of the film was even more important to him than the story, and insisted on her wearing the suit and the shoes that he had been planning for several months. Novak learned to make it work for her, as she saw it a symbol of her character.

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