The show ended in 1968 as a result of the sale of Lucille Ball's production company Desilu to Gulf + Western Industries on July 26, 1967. Gulf + Western used their ownership of Desilu to create a television division for its other property, Paramount Pictures (Desilu officially became Paramount Television on January 1, 1968; the new Paramount Television logo made its debut at the close of season six, episode sixteen, "Lucy and Viv Reminisce"). Because Ball no longer owned Desilu, she no longer owned the show. She started a new production company (Lucille Ball Productions, Inc.) and also a new sitcom, Here's Lucy (1968).
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