In the crowd, in 1973 when Big Red is being brought out to the gates, someone is holding up a sign that says "I 'heart' Red", with the red heart logo. In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the "I 'heart' NY" design based on Wells Rich Greene's advertising campaign, where it then began the "I 'heart'" popularity across the country and world. Of course, none of this means that it would have been impossible for an "I 'heart' Red" banner to have appeared in 1973.
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05/03/2025 alle ore 07:09
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