DiCinema

While the "Let Hertz Put You in the Driver's Seat" commercial was a TV staple in the early 1960s (created by the New York advertising firm NCK), its production in this film is fanciful. In actual movie making, the scene would be "shoot to playback (pre-recorded music)" if a musical track was used, and no singers would be on stage to do endless retakes as seen here. In fact, the jingle would not be played at all; the scene would be shot silent, with the jingle added later. Also, no advertising agency has a full sound stage in-house. No sound stage is an open corridor where people pass through, but is closed during shooting.

Film

Scusa, me lo presti tuo marito? (1964)

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