Lefty Merrill:
What put all this little racket over? Where did all this dough come from?
Ed 'Mac' McGrath:
A lot of yaps.
Lefty Merrill:
Sure. Yaps, suckers, chumps. Anything you want to call 'em. The public. And how do you get 'em? Publicity. Listen, Mac, here's the idea. We take the bankroll over to a publicity agency. Exploitation. Advertising. Ballyhoo. Full of hot air. The greatest force in modern-day civilization. Look what it did for us here.

Film

L'affare si complica (1933)

Persone

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