Morgan Spurlock:
[voiceover of an animated segment]
Companies spend billions to make sure that you know their product.
[One very fat man pulls lots of cash out of his pockets]
Morgan Spurlock:
In 2001, on direct media advertising, that's radio, television and print, McDonald's spent 1.4 Billion dollars worldwide.
[a second man pulls just a slightly smaller amount of cash out of his pockets]
Morgan Spurlock:
On direct media advertising, Pepsi spent more than a billion dollars.
[a third man pulls a significantly smaller pile of cash and coins out of his pockets]
Morgan Spurlock:
To advertise candy, Hershey foods spent a mere 200 million dollars internationally.
[a fourth man drops a single coin, and gets laughed at by the other three media executives]
Morgan Spurlock:
In its peak year the Five-a-Day Vegetable Campaigns total advertising budget in all media was a lowly 2 million dollars, 100 times less than just the direct media budget of one candy company.
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05/03/2025 alle ore 08:13
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