Producer Joe Roth was intrigued by the prospect of exploring the origins of the Wizard of Oz character: "During the years that I spent running Walt Disney Studios, I learned about how hard it was to find a fairy tale with a good strong male protagonist. You've got your Sleeping Beauties, your Cinderellas and your Alices, but a fairy tale with a male protagonist is very hard to come by. But with the origin story of the Wizard of Oz, here was a fairy tale story with a natural male protagonist. Which is why I knew that this was an idea for a movie that was genuinely worth pursuing." Screenwriter Mitchell Kapner felt the same way about the character.

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